And just like a water cooler, Facebook acts as a virtual way for your fans to discuss their thoughts with others. This translates into relevance -- and a relevant Facebook page is more likely to show up organically in the news feed. The single most effective way to build loyalty and trust is to share a ridiculous amount of valuable information.
Make use of your skills and experience by giving away a series of useful tips. Grant Cardone is someone who embraces this concept. He's spent years honing his craft and now freely shares it with his audience. Whether it's information that saves your audience money, helps them make money or win in a negotiation, keep them tuned in and coming back for more.
Fans casually scrolling through their news feed will be drawn to your image and more likely to engage with your page. Are you out at an event or enjoying one of your favorite spots in the community? Capture that image and share it!
Give a behind-the-scenes look into your business or an insider perspective on what makes your business tick. And don't forget to brand it. Use a similar look and feel across all your graphics to create brand awareness and easy recognition.
Constant Contact uses templates across all their social networks that create a streamlined look. No matter where you connect with them, their content is completely recognizable. And if you need more ideas for how to post awesome photos, you can always dive into Post Planner's Viral Photos tool. Create a Facebook strategy that includes a posting calendar. This lets you plan ahead, rather than hopping on at the last minute desperately looking for content to share. Though you might be suffering from a case of Facebook organic reach woes, don't remove this social media giant from your online strategy just yet.
With more than 1. What content can you create this week that will boost engagement and increase your Facebook page reach? View Hide comments 2. Back to blog. It is still an important tool to help me keep in touch with friends and family, and connect with people in my industry.
Last year, Zuckerberg told investors that he thought ephemeral video Stories would become more popular among users than posts in feeds. Facebook placed Stories at the top of News Feed to ensure greater adoption rates, but I think that that has masked how popular they actually are. Ephemeral video sharing makes more sense on Instagram, which is a more visual platform and whose audience skews younger, than on Facebook.
But I think Facebook has one part of the equation right — more people want to share ephemerally. So why not give them the option to do that, in News Feed, without also trying to persuade them to share more videos instead of text?
Over the holidays, I took a three-day break from all of my social media accounts. Within those three days, I got three email notifications on Facebook that a friend had shared a link or posted a new photo on Facebook.
Not that I had been tagged in those links or photos — simply that a friend had posted a new photo. I had to laugh when I went in to change my settings today, as that three-day flurry of emails was the last straw for me. How many times a day do I open the app? How long are my sessions? Which groups am I spending the most time in? Which friends do I interact with the most?
I think that giving Facebook users more metrics would actually help them see which parts of the app are most valuable to them, and would actually encourage them to spend more time there. This is probably the least likely item on my list to become reality within a year.
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